Are
You Building a Gold Mind or Wasting Your Time? Know Your Business
and The Reasons You Are Doing It.
By Dannielle
Brantley
Sometimes,
you can wake up, open your eyes, pull the covers off and wonder,
"How am I going to make it through another day at my job?"
You shake it off as you shower, get dressed, get on the bus
or in your car and by the time you reach the office, you're
geared up to tackle the world. You've put in a lot of time into
your career with this company and you're pretty comfortable
with your responsibilities and daily activities. You don't agree
with everything that goes on within the company or in that industry
but, hey, it's not your company, right? But what if it is your
business and you wake up with those same thoughts? Are you really
on the right entrepreneurial path? Is the business you chose
to develop, really satisfying? Here are some questions you may
want to ask yourself in order to see if you're really happy
being an entrepreneur.
I
attended a seminar recently that was hosted by five very relevant
panelist. Three were full-fledged entrepreneurs and two were highly
involved liasons between the corporate and small business worlds
-Harriet Michel, President of National Minority Supplier Development
Council, Constance Mitchell Ford, Economic Analyst, Dow Jones, Richard
Willard, Founder Rules 7 Media, Advertising and Media Production
Company, Colleen Molter, Owner QED National, IT Staffing Firm, and
Lowell Hawthorne, President, Golden Crust Bakery and Franchise.
________________________________________________________________________________ STOP BEING A 'JACK'!
Improve Your Business Focus!
ORDER
NOW!!
________________________________________________________________________________
What
these luminaries made plain and clear is that, if you don't have
the passion, vision and organization behind your business idea,
you will not succeed. Being in tune with what type of business industry
you are in and why you want to be in that business is the first
step to creating your small empire. Current trends lend to an increase
in small businesses that provide products or services geared towards
particular niche markets. Ms. Michel states, "The largest growing
segment today is women and minority owned businesses." But
just because the market is growing doesn't mean that you should
be an entrepreneur. "If you don't want to work long hours
and get knocked around by the big boys, then don't start your
own small business," Willard warns. If you have started
a business and start to feel that same sinking feeling as you
felt towards your 'corporate' or 9-5 job, then you may want
to reconsider your business choice.
Answer
these questions to see if you are building a gold mind or wasting
your time.
Do
you have clients?
Are
you making money from sale of your products or services?
Do
you have a business plan or written company goal?
Is
your business industry in a growth or stagnant pattern?
Are
you competitive wtih other companies with similar products
or services?
Do
you have access to key industry information?
Are you surrounded by associates, colleagues and others whom
you can help and whom may help you move forward in your business?
Are
you prepared for client meetings and presentations?
Do
you market yourself, your business and services, consistently?
_______
*Need Content? You may use this article in your newsletter or on your website.
The only requirement is inclusion of the following information: Article by Dannielle Brantley, founder of
Mocha Works, Marketing - Web Design, Print Design and Marketing Consulting for Start-ups,
Entrepreneurs & Small Businesses. Visit Us: http://www.mochaworksdesign.com.