Mocha Works, Marketing

Remember It's About the Individual. Take care of each clients needs.
Don't forget why you are in business and what your company has proposed it will do. Have you ever gone into a store and the clerk acts like you're bothering them for asking to try on a pair of shoes or to get a closer look at a piece of fine jewelry. This attitude is the total opposite to what good business is about. It is the customer that allows businesses to exist and when you keep that in mind your customers notice this and remember how you made them feel while you were providing your product or service.

Be Mindful of Your Business Environment. Keep up on the latest trends, new software or hardware that may help your clients.
In the information technology industry, there is something new on the market almost every week. In marketing and advertising, new ways to promote and brand a company's product or service are being developed, with trash cans, cellphones and even human bodies being used as billboards. Reading up on your particular trade or industry will keep you in step with other opportunities that your clients may be able to take advantage of, as well as yourself. One client of mine sells custom designed jewelry and need an online outlet to sell them at a relatively low cost. She didn't know about Paypal as a great alternative to hosting your own secure shopping cart and credit card processor. Because I did, she was able to add another revenue source to her current sales platform. Think of certain advancements in your industry that may be able to help your customers.

Always Want to Learn.
Sometimes, your customer will teach you something that can help your business, but you have to listen. Good listening is a trait held by many successful business owners and with listening comes learning - learning about the individuals desires, wants and needs. Try to think about a past conversation you had with a prospect or another associate who had a suggestion for your business and its products. Did you really listen to what they were proposing? Were you ready to learn if you were sitting on a gold mine and didn't know it? I'm not saying that everything someone tells you, you should run out and do, but, don't be so quick to shut people out in your mind when they suggest something that you never thought about or considered doing in your business.

Put the Customer Back in Customer Service. Resolve issues, return phone calls and adhere to guarantees made.
Without customers and without a need for your business, you do not exist, especially for those businesses who are service orientated. Resolving issues as quickly as possible, returning phone calls promptly and holding up your end on guarantees made are what will make your company memorable for clients and draw repeat business. Funny enough, my mother wanted to do business with this fencing company and upon leaving four messages and receiving no call back after 5 days, she solicited another company. When Company A, FINALLY called back, apologized and attempted to regain her business, my mother explained that if they would have simply returned her message she would not have taken her business elsewhere. Many small, positive habits add up.

Bonus: Make Your Client Happy They Did Business With You.
If you pay attention to each of your clients, you will find that there is something that each of them is particularly excited about. It could be a client that loves boxing or shooting pool; Or a client that loves to read or is a computer game fan. Now I'm not suggesting that you go out and buy first row tickets to a Heavyweight boxing match (although, if you can afford to, do it) but, what I'm suggesting is if you have that client's birthday on hand, send them a small token from your company that is boxing related. The holidays are a great time to send some of your top clients gifts of appreciation for doing business with you. Treat your customers special.

[1] emarketer.com